Louella Morton

Following a degree in computer science, Louella gained deep knowledge and experience in the education technology sector. This allowed her to observe trends in the sector, particularly the growing need for assessment tools and simple, easy-to-use online testing for certification. She saw a gap in the market to provide a full end-to-end online exam management system with in-built proctoring, and knew she had enough experience to set up a business to meet this need. As she said herself: “I couldn’t not do it!” And so TestReach was founded in 2014 by Louella Morton and co-founder Sheena Bailey, to provide a complete online assessment solution. Today, TestReach employs 120+ people directly, plus over 200 exam invigilators. TestReach’s main markets are professional bodies, educational/training organisations, and corporations, particularly those in highly regulated sectors like financial services, pharma and aviation. Over 80% of their business is currently from export markets, mainly the UK and EU. Future priorities will be to increase business in the corporate sector and also further expand in the US, where the company has established a presence.

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What people are saying

“Enterprise Ireland believes that Ireland’s economic success will depend on a strong entrepreneurial ecosystem which utilises all the skills, ambition and talent of a diverse population. Increasing the opportunities for women entrepreneurs and women in management is a key focus for Enterprise Ireland, and our six-year Women in Business Strategy aims to grow the number of women becoming entrepreneurs and leaders. We’ve set ambitious targets, including doubling the number of women-led companies in the export market by 2025, and progress is now clear. In 2022, 58 (more than one-third) of the 161 start-ups we invested in were women-led, up from just 8% in 2012. ‘Inspiring Women Entrepreneurs’ is all about reaching out to and supporting women who want to become entrepreneurs and build innovative businesses of scale, focused on export markets. I have no doubt that many of these will be leading Irish companies in the future and we look forward to supporting them on their journey.”

“KPMG has a strong track record of supporting women in business, so we are proud to be involved with Inspiring Women Entrepreneurs. We are excited to see all of the opportunities that this initiative will open for women who have a vision to harness their skills to be entrepreneurs growing scalable businesses. This tailored initiative will encourage more women to establish innovative businesses focused on growth with global ambition. In addition to the panel of Inspiring Female Entrepreneurs who will offer insights into their entrepreneurial journey, KPMG’s experts will facilitate a series of Inspiring workshops and share their expertise with this year’s ambitious entrepreneurs on a wide range of key business matters such as cyber security, corporate and tax governance, raising finance and much more.”