Following a degree in computer science, Louella gained deep knowledge and experience in the education technology sector. This allowed her to observe trends in the sector, particularly the growing need for assessment tools and simple, easy-to-use online testing for certification. She saw a gap in the market to provide a full end-to-end online exam management system with in-built proctoring, and knew she had enough experience to set up a business to meet this need. As she said herself: “I couldn’t not do it!” And so TestReach was founded in 2014 by Louella Morton and co-founder Sheena Bailey, to provide a complete online assessment solution. Today, TestReach employs 120+ people directly, plus over 200 exam invigilators. TestReach’s main markets are professional bodies, educational/training organisations, and corporations, particularly those in highly regulated sectors like financial services, pharma and aviation. Over 80% of their business is currently from export markets, mainly the UK and EU. Future priorities will be to increase business in the corporate sector and also further expand in the US, where the company has established a presence.